European Commission Decisions Out of Touch with Reality, Damages Sustainability

European Commission Decisions Out of Touch with Reality, Damages Sustainability

Geneva, Switzerland, July 24, 2021 / TRAVELINDEX / The International Air Transport Association (IATA) branded the European Commission’s (EC) decision to set the winter slot use threshold at 50% as “out of touch with reality,” and argued that the EC had ignored the advice and evidence presented by EU member states and the airline industry, which had made the case for a much lower threshold.

The EC’s announcement means that, from November to April, airlines operating at slot-regulated airports must use at least half of every single series of slots they hold. There is no alleviation to hand back slots at the start of the season allowing airlines to match their schedule to realistic demand or enable other carriers to operate. Additionally, the rule on ‘force majeure’, by which the slot rule is suspended if exceptional circumstances related to the COVID pandemic are in effect, has been switched off for intra-EU operations.

The result of these changes will be to restrict the ability of airlines to operate with the agility needed to respond to unpredictable and rapidly changing demand, leading to environmentally wasteful and unnecessary flights. It will also further weaken the financial stability of the industry and hinder the recovery of the global air transport network.

“Once again the Commission has shown they are out of touch with reality. The airline industry is still facing the worst crisis in its history. The Commission had an open goal to use the slots regulation to promote a sustainable recovery for airlines, but they missed. Instead, they have shown contempt for the industry, and for the many member states that repeatedly urged a more flexible solution, by stubbornly pursuing a policy that is contrary to all the evidence presented to them,” said Willie Walsh, IATA’s Director General.

The Commission’s argument is that the intra-EU traffic recovery this summer justified a 50% use threshold with no alleviation. This flies in the face of significant evidence of the uncertain outlook for traffic demand this winter, provided by key EU member states as well as IATA and its members. For example:

  • The extent of intra-EU recovery is at best only a partial indicator of the extent of recovery at slot-constrained airports, where the key slots are needed for global traffic connections which have not yet recovered. IATA estimates that international travel will only reach 34% of 2019 levels by end of 2021 (see chart 1 below).
  • Winter demand always tracks below Summer demand, even in good years. And the evidence of forward bookings is that they are trending well below levels seen last Winter (see chart 2). Long haul bookings for the EU are currently averaging 20% of 2019 levels.
  • Despite the roll-out of vaccines, governments continue to be extremely cautious about opening borders. Their response to variants of concern is still to close borders or instigate quarantine measures which instantly kills travel demand. It is clear that European air travel demand is still extremely weak and unpredictable (Chart 3).

Other regulators around the world have understood the arguments. Regulators in the UK, China, Latin America and Asia-Pacific have put much more flexible measures in place. Only the EU has dogmatically insisted that traffic will return at a rate far beyond any reasonable forecast.

“There is a rich irony that only a week after the Commission released its ‘Fit for 55’ carbon emissions plan, it publishes a slots regulation that may force airlines to fly regardless of whether sufficient demand for that route exists. Transport Commissioner Valean said ‘We need to act with ambition for our planet, but without punishing our citizens or businesses.’ Clearly, this decision on slots fails to meet these conditions,” said Walsh.

Wheels Up and Abercrombie & Kent Forge Partnership to Explore the World in Luxury

Wheels Up and Abercrombie & Kent Forge Partnership to Explore the World in Luxury

New York, New York, United States, July 24, 2021 / TRAVELINDEX / Wheels Up the leading brand in private aviation, and Abercrombie & Kent, the world’s leading luxury travel company, announce a strategic partnership to offer Wheels Up Members bespoke travel experiences utilizing the Wheels Up fleet in North America and private small group journeys in international destinations.

The partnership will be launched with two domestic Abercrombie & Kent curated and customized journeys for Wheels Up Members to explore America’s National Parks and the Pacific coast. The exclusive itineraries can be booked on an individual basis at any time. Both domestic itineraries will utilize the Wheels Up fleet to fly between destinations, with private A&K guides for unparalleled insider access.

In January 2022, Wheels Up and Abercrombie & Kent will offer a once in a lifetime Wheels Up Members-only journey to East Africa for the Great Migration. This excursion combines the finest game viewing, and luxury accommodations that offer memorable views of the Masai Mara, Ngorongoro Crater, and the Serengeti.

Dedicated A&K Private Travel Consultants will collaborate with Wheels Up Members to design custom itineraries for all trips booked, bringing a rare blend of creativity, professionalism, and beyond-the-guidebook knowledge to planning the trip of a lifetime. Peace of mind comes from being met by a knowledgeable, English-speaking A&K guide in each destination, supported by A&K logistics experts on the ground.

Wheels Up and Abercrombie & Kent will announce additional Members-only itineraries to destinations such as Morocco, Southeast Asia, and more later this year.

“Our Wheels Up Members are eager to explore new destinations and this unique partnership with Abercrombie & Kent allows us to offer extraordinary private adventures,” said Kenny Dichter, Founder and CEO at Wheels Up. “This is the first time we will offer Members-only curated trips and we are excited to do so with a world-class partner like A&K. We will continue to elevate our member benefits and partners for our loyal members, delivering exceptional experiences and value for their Wheels Up membership.”

“Our partnership with Wheels Up sets a new standard in private luxury travel,” said Geoffrey Kent, Founder, Co-Chairman & CEO at Abercrombie & Kent. “Working with A&K’s network of offices around the world, Wheels Up Members will enjoy privileged access to once-in-a-lifetime adventures, customized exclusively for them.”

Tailor Made Pacific Coast Adventure by Wheels Up:
Available Now For Customized Itineraries
Begin with the quintessential Big Sur road trip and private tastings in two of America’s premier wine regions. Float over the Napa Valley in a hot air balloon at sunrise. Walk among the towering redwoods of Armstrong Redwoods State Natural Reserve. Watch wild mustangs roaming free at a ranch in the coastal mountains above San Luis Obispo. Cruise the whale-rich waters of the San Juan Islands, searching for orcas, sea lions, seals, and birds under the guidance of your expert captain. This 10-day private itinerary using a King Air 350i can be booked at any time and customized for up to 8 guests.

Tailor Made America’s National Parks by Wheels Up:
Available In 2022 For Customized Itineraries

This is a thrilling nine-day adventure in Yosemite, Grand Canyon, the Grand Tetons, and Yellowstone. Fly from one awe-inspiring landscape to the next aboard a King Air 350i, explore with knowledgeable local guides, and enjoy five-star hospitality along the way. Highlights include privileged access to historic buildings in the Grand Canyon with a private float around famous Horseshoe Bend, a thrilling off-road 4 x 4 adventure in Antelope Valley and a float down the Snake River in a traditional wooden McKenzie River dory. This 9-day private itinerary using a King Air 350i can be booked at any time and customized for up to 8 guests.

The Great Migration Safari: An Exclusive Small Group Journey for Wheels Up Members:
Departing January 17 and February 14, 2022

Experience one of the greatest wildlife spectacles on the planet on a 12-day adventure with up to 16 likeminded Wheels Up Members. Thrilling game drives in custom-made 4WD vehicles with unobstructed views from every seat. Fly from one wildlife-rich park and reserve to the next, relaxing between game drives at the finest boutique camps and lodges, including one on the rim of the Ngorongoro Crater, a privileged location that affords early access to the crater floor, Africa’s Garden of Eden.

Wheels Up Members will also receive special benefits while travelling with A&K, and A&K’s Marco Polo Club members receive preferred membership options to join Wheels Up for their private aviation needs.

WTTC Report Provides Framework for Destination Stewardship

WTTC Report Provides Framework for Destination Stewardship

London, United Kingdom, July 23, 2021 / TRAVELINDEX / The World Travel & Tourism Council (WTTC) today launched a major new report which reveals how destinations can grow responsibly, using the Destination Stewardship model.

The report was launched in partnership with the Travel Foundation and the European Tourism Futures Institute (ETFI) at NHL Stenden University, in the Netherlands.

‘Towards Destination Stewardship: Achieving Destination Stewardship through scenarios & a Governance Diagnostics framework’ lays out how destinations can balance the needs of visitors and residents, with the involvement of both the public and private sector.

Destination Stewardship is based on the responsible use of shared or ‘common pool’ resources, which provide diminished benefits if each individual participant or group pursues their own self-interest.

The WTTC report offers scenarios and ways forward for organisations such as Tourism Ministries and Destination Management Organisations that seek to better understand how changes in governance structures could support greater destination stewardship.

It presents four Destination Stewardship scenarios, based on varying levels of engagement from the public and private sector, which show how differing levels of support can produce different outcomes with the aim of creating a commonsense roadmap towards greater stewardship.

Virginia Messina, Senior Vice President and Acting CEO, WTTC said: “The suspension of much recent Travel & Tourism activity due to the pandemic has enabled destinations to rethink their approach to how they look after their destinations and refocus on sustainability issues and smarter tourism development.

“WTTC believes this major new report points a way forward for the Travel & Tourism sector following the growing interest in Destination Stewardship, which has been accelerated during the COVID-19 crisis. 

“There has similarly been a rising call for social inclusion, new enabling technologies, a growing need for resilience and increasing governmental interest in destination governance, so this report comes at just the right time.

“We believe this important and timely report will allow relevant stakeholders to explore how more responsible Destination Stewardship will work for them as the world begins to gradually reopen.” 

Destination stewardship requires a shared understanding of the common good, and effective platforms for collaboration with shared objectives and measurements of success that go beyond traditional growth metrics, such as visitor arrivals and overall spend.

These new models of collaboration must deliver on market expectations while at the same time also supporting the needs of host communities.

Maya Janssen, Managing Director Insights & Marketing Strategy, Amsterdam & Partners said: “In Amsterdam, our approach aligns very well with this report. Amsterdam&partners is the connector that brings together city authorities, inhabitants, industry, and cultural institutions. We have built good relations and trust, but our 2025 ambition and vision redesigning the visitor economy of Amsterdam requires us to also build new institutional mechanisms to influence change.”

Graham Harper, PATA Sustainability & Social Responsibility, Special Advisor said: “I would like to emphasise how incredibly important this report is. We’ve seen much rhetoric and a new hope for tourism to build back better but we cannot expect this to happen if we, as an industry, simply fall back to our old ways. New models are needed and this report points the way.”

Timothy O´Donoghue, Principal, Riverwind Foundation Jackson Hole said: “This report will inform discussions that are occurring across the world to determine the ideal destination governance, based on local contexts. We need new and effective structures that bring balance and community engagement to the heart of tourism development and management.”

The report lists the most important triggers of Destination Stewardship, from managing supply and demand, destination governance, sustainability, the evolving visitor economy and resilience to social inclusion.

Barriers to Destination Stewardship, includes lack of a clear mandate, clashing cultures and agendas, insufficient knowledge and data, as well as a fragmented Travel & Tourism sector.

New Initiative to Recognise Excellence Among SHA Certified Businesses

New Initiative to Recognise Excellence Among SHA Certified Businesses

Bangkok, Thailand, July 23, 2021 / TRAVELINDEX / The Tourism Authority of Thailand (TAT) is pleased to announce the launch of ‘The Best of SHA Awards 2021’ project, which aims to celebrate excellence among Amazing Thailand Safety and Health Administration (SHA)-certified tourism and tourism-related businesses in Thailand.

In a live stream yesterday (20 July, 2021) via the Facebook page of media outlet Thairath, tourism and health officials gathered to discuss the new awards initiative and its objectives. This included Mr. Yuthasak Supasorn, TAT Governor, Ms. Thapanee Kiatphaibool, TAT Deputy Governor for Tourism Products and Business, Dr. Suwannachai Wattanayingcharoenchai, Director-General of the Department of Health under the Ministry of Public Health (MoPH), and Mr. Akira Wongseng from a popular YouTube travel channel.

Mr. Yuthasak said “The Best of SHA Awards 2021 will search for the best SHA-certified businesses in the 10 categories the certification covers, and celebrate their excellency. In doing this, we also hope to encourage business operators to continuously adhere to the SHA standard and maintain consistency in their health and safety approaches.”

Since the beginning of the COVID-19 outbreak, Thailand’s Ministry of Tourism and Sports through the TAT and the MoPH through the Department of Disease Control, Department of Health, and Department of Health Service Support have worked closely together to position SHA as the industry standard by which the quality level of products and services is enhanced to prevent and reduce the spread of the virus.

Introduced in May 2020, the SHA certification was recently certified by the World Travel and Tourism Council (WTTC) in alignment with the WTTC SafeTravels protocols. It means Thailand’s health and safety standard is accepted on an international level.

The Best of SHA Awards 2021

There is 1 Best of SHA Awards title for each of the 10 categories of the SHA certification; these being: restaurants and diners, hotel accommodation and homestay, recreational activities and tourist attractions, transportation, travel agencies, health and beauty, department stores and shopping centres, sport for tourism, activity/meeting and theatre/entertainment, and souvenir and other shops.

In addition, there will be 3 other award categories: 1 star for a business that consistently adheres to the SHA standards, 2 stars for an above average business that consistently adheres to the SHA standards, and 3 stars for an above average business that consistently adheres to the SHA standards and has a ‘white’ tourism standard (convenience, cleanliness, safety, fairness, and environment friendly).

The results will be decided through random auditing by the Amazing Thailand SHA Safety Standards Audit Committee and Voice of Customer (VOC), a user satisfaction survey that encourages guests to submit feedback.

The Best of SHA Awards 2021 project is open for people to submit feedback by scanning a QR code on their establishment’s Amazing Thailand SHA logo, or via www.thailandsha.com and complete a questionnaire from 20 July until 20 October, 2021.

By submitting feedback, people are in with a chance to win prizes worth 1 million Baht in total; such as, iMac, MacBook Air, iPhone 12, iPad Pro, Mac Mini, and Thailand tour packages.

Expo 2020 Dubai and City Football Group Kick Off Partnership

Expo 2020 Dubai and City Football Group Kick Off Partnership

Dubai, United Arab Emirates, June 29, 2021 / TRAVELINDEX / Expo 2020 Dubai and City Football Group have kicked off a new partnership that will see the largest event in the Arab world become the Official Exhibition Partner of English Premier League champions Manchester City.

Under the partnership, which builds on the universal appeal of football to drive awareness of Expo 2020 around the world, Expo 2020 will also become Official Partner of Indian Super League champions Mumbai City FC.

Intrepid Unveils New Partnership to Develop Sustainable Tourism in Europe

Intrepid Unveils New Partnership to Develop Sustainable Tourism in Europe

Malaga, Spain, June 28, 2021 / TRAVELINDEX / Intrepid Travel is introducing new sustainable travel experiences in Europe designed to benefit local communities thanks to an exclusive partnership with MEET Network Association.

As travel’s largest B Corp, creating innovative new community-based travel experiences is a key focus for Intrepid. The tours help to spread the benefits of tourism by taking visitors away from the hot spots and uncovering a more authentic and unspoiled side of well-known destinations.

The global tour operator has partnered with the MEET Network, an association of Mediterranean parks founded by the International Union for the Conservation of Nature, which works with protected areas in the Mediterranean to create ecotourism products that support nature conservation efforts and benefit local communities, verified through MEET´s robust sustainability standards. Intrepid has included MEET experiences within two of its new tours to lesser-visited regions of Croatia and Crete, with more to come across Europe and the Mediterranean over the next few months.

Zina Bencheikh, Intrepid Travel managing director EMEA, said: “We are very excited to work with MEET Network to bring these fantastic experiences to our travellers. These projects will bring visitors to areas away from the usual tourist trail, while protecting their cultural heritage and preserving their ecosystem. These are genuinely authentic and unique experiences for our travellers and they demonstrate that tourism really can be a force for good.”

The partnership is part of Intrepid’s focus on rebuilding responsibly and helping travellers ensure their trip has a positive impact on local communities.

Nizar Hani, Shouf Biosphere Reserve Director and MEET President, said: “MEET’s partnership with Intrepid Travel is a great step to highlight the priceless value of the Mediterranean parks to responsible travellers.”

Croatia: Sibenik and the Kornati Islands (5 days, from £790pp, departures from 14 August 2021)
Visit the less-visited historic city of Sibenik, where a local guide will show you a side of their city that most don’t get to see as you explore the winding cobbled streets of the Old Town, stopping in to visit the creative artisans and artists who make up so much of the fabric of the town. Your guide will then take you to a little-known tavern down a quiet alleyway to experience marenda, the meal between breakfast and lunch and a big part of the culture in Sibenik.
Head out on a private boat to the Kornati Islands, where you’ll have lunch with a local family and hear first-hand stories of what life is like on the island. You’ll hear about the importance of olive oil production to the Dalmatia region and learn the true meaning of the olive tree from the locals who know it best. And of course no visit to Dalmatia would be complete without an olive oil tasting session.

Highlights of Crete (7 days, from £995pp, departures from 14 August 2021)
Visit the lesser-known corners of Crete untouched by tourism and experience an authentic taste of village life on this new tour. After seeing the sights of Heraklion and the renowned archaeological site of Knossos, it’s time to get off the beaten path – literally – to the tiny coastal town of Chora Sfakion (sometimes referred to as Sfakia) and the historic village of Anopolis, then carry on to Aradaina, teetering on the edge of a gorge, and learn about the history of this dramatic area. Other highlights include the charming villages of Sougia and Agios Ioannis, nestled into the foothills of the White Mountains. You’ll learn about the history and customs of the island, dine on local specialties and enjoy a wonderful live performance of traditional music, a perfect introduction to village life in Crete.

All Intrepid trips operate under Safe Travel protocols developed and endorsed by the World Travel & Tourism Council. Travellers can also book with confidence with Intrepid’s newly introduced flexible bookings policy.

About Intrepid Travel
Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travelers off the beaten track to discover the world’s most amazing places for more than 30 years. The company offers more than 800 trips on every continent and every trip – whether closer to home or further afield – is designed to truly experience local culture. Travelers eat, sleep and get around the local way, going where the bigger groups can’t. With its own network of destination management companies in 23 countries, Intrepid has unique local expertise and perspectives. Globally renowned as a leader in responsible travel, in 2018 the carbon-neutral business became the world’s largest travel company to be certified B-Corp, joining a growing community of businesses looking beyond the bottom line. Intrepid are the only tour operator with verified science-based carbon reduction targets and an industry leader in climate action. Its not-for-profit, The Intrepid Foundation, has raised over $10 million for more than 130 charities around the world.

About MEET
MEET Network supports Mediterranean Protected Areas to develop high-quality ecotourism experiences that benefit nature conservation and local communities. MEET´s locally-crafted, park-led Experiences give travellers the opportunity to re-discover the Mediterranean and experience its local nature and culture like they never have before. Thanks to support from two sustainable tourism projects, funded by Eni CBC Programme and Interreg Med Programme, MEET Network was founded by the IUCN Mediterranean Centre for Cooperation, MedPAN Association and Shouf Biosphere Reserve in 2018. MEET Network is a nature conservation initiative at heart with a unique model for ecotourism development that includes high product quality standards and robust sustainability monitoring. The MEET Model puts protected areas in the driving seat, enabling them to make the dream of conservation and sustainable tourism a reality.

Hug Thais Tourist Offers to Launch in Phuket as Island Reopens

Hug Thais Tourist Offers to Launch in Phuket as Island Reopens

Phuket, Thailand, June 27, 2021 / TRAVELINDEX / The Tourism Authority of Thailand (TAT) recently signed a Memorandum of Understanding (MOU) with the Thai Chamber of Commerce (TCC) to launch the ‘Hug Thais’ project to stimulate Thai and foreign tourists’ spending to revive economy.

Discover gastronomy destination Phuket and the Asia’s Best Fine Dining Restaurants at Top25Restaurants.com

H.E. Mr. Phiphat Ratchakitprakarn, Minister of Tourism and Sports, said, “The ‘Hug Thais’ project is the latest public-private sector initiative of TAT, the Thai government, and partners like the TCC to reinvigorate Thailand’s tourism industry and the wider national economy. Such cooperation is vital as Thailand progresses towards once again enjoying its status as a preferred tourist destination.”

The ‘Hug Thais’ project will be launched with the pilot ‘Hug Thais Hug Thais’ programme in July 2021, to coincide with the much-awaited reopening of Phuket to tourism under the ‘Sandbox’ model, which begins 1 July. This will see the island welcoming vaccinated foreign tourists without quarantine requirements and is to be followed by the subsequent reopening of other destinations in the coming months.

Among the ‘Hug Thais Hug Thais’ initiatives on offer to Thai and foreign tourists will be discounts of up to 10% when they spend 1,000 Baht or more in the retail sector, and 100 Baht cash coupons for use on their next visits at participating shops and outlets.

Mr. Yuthasak Supasorn, TAT Governor, said, “The ‘Hug Thais Hug Thais’ project is aimed at revitalising Phuket’s tourism and service industry and in doing so, leading the way for the similar revitalisation of other destinations around Thailand.”

As the ‘Hug Thais’ project will also be introduced in other Thai destinations, TAT will provide marketing and publicity support to stimulate travel and tourism expenditure of both Thai and foreign tourists on ‘Eat More’ local food, ‘Travel More’ within Thailand, and ‘Shop More’ for products of Thailand at shops and outlets with the ‘Hug Thais’ logo.

Discover gastronomy destination Phuket and the Asia’s Best Fine Dining Restaurants at Top25Restaurants.com

The ‘Hug Thais’ project is expected to help generate an estimated of over 100 billion Baht to the Thai economy within the next six months.

Seychelles President Receives Mr Alain St Ange at State House

Seychelles President Receives Mr Alain St Ange at State House

Victoria, Mahé, Seychelles, June 26, 2021 / TRAVELINDEX / President Wavel Ramkalawan welcomed Mr Alain St Ange for a courtesy call at State House this morning. The former Minister for Tourism, Civil Aviation, Ports and Marine; Mr St Ange, returned to Seychelles following his recent posting as a Tourism consultant in Jakarta, Indonesia.

The meeting this morning, at the invitation of the Head of State centred on the work he has been engaged in over the past seven weeks and was an opportunity to discuss how Seychelles as a similar tropical island nation can garner new ideas and expertise from Indonesia.

President Ramkalawan also congratulated Mr St Ange on his achievement of being featured in a Coffee Table publication – Global Icons of Travel & Tourism launched by the Pacific Area Travel Writers Association.

Speaking to the press after the meeting, Mr St Ange thanked the President for receiving him at State House and expressed how honoured he is to impart his knowledge and experience for the benefit of Tourism industry of his homeland.

Upon his return to Seychelles, Mr St Ange has also held discussions with the Minister for Foreign Affairs and Tourism, Mr Sylvestre Radegonde.

SUNx Malta Strengthens European Climate Action

SUNx Malta Strengthens European Climate Action

Brussels, Belgium, June 25, 2021 / TRAVELINDEX / With Europe as a global leader in Travel & Tourism, SUNx Malta announces two initiatives to help post pandemic recovery in the region and respond to UN Secretary General Guterres call for all post pandemic tourism to be Sustainable and Climate Friendly.

First is an SDG 17 Memorandum of Understanding with the European Travel Commission (ETC), representing National Tourism Organisations (NTOs) of Europe, to work together to build Climate Friendly Travel into ETC members strategic plans, to help them prioritise the sustainable development of Europe as a tourist destination.
This will also include working together specifically through the SUNx Climate Friendly Travel Registry for 2050 Ambitions to help European NTOs advance their Climate Resilience strategies.

Second is the appointment of a “Strong Climate Envoy – for Europe” to intensify focus on the rapidly evolving policies, laws and institutions in the region and to help Travel & Tourism Communities and Companies better engage with the CFT Registry. Cinzia De Marzo, who has recently been nominated as an EU Climate Ambassador, is an experienced lawyer, who has worked within the European Commission as a lawyer, responsible for the European Tourism Indicators of Sustainability (ETIS) brings a wealth of knowledge and expertise to the position. In her new role she will work closely with the EU institutions to support the Green Deal in the Travel & Tourism Sector. She will also engage European stakeholders with the UNFCCC compliant SUNx Malta CFT Registry and its graduate Strong Climate Champions, to help intensify Climate Friendly Travel programs.

Professor Geoffrey Lipman SUNx Malta President said “We are delighted to announce this new concentration on Europe, as one of the leaders of global socio-economic development. It is particularly important that we support ETC which has a long leadership in the greening of the sector. Cinzia brings an important additional strength to our firepower”.

Eduardo Santander, Executive Director of ETC said: “Climate change mitigation is one of the key priorities of ETC members as part of green and sustainable recovery of the tourism sector in the aftermath of COVID-19. We are glad to partner with SUNx Malta and believe that the Climate Friendly Travel Registry is a timely and useful tool which will support European NTOs in achieving their green sustainability goals”.

Watch the CFT to Zero video here

Tourism Industry Summit to Take Place in Andermatt this November

Tourism Industry Summit to Take Place in Andermatt this November

Lucerne, Switzerland, June 25, 2021 / TRAVELINDEX / After two inspiring Online Meetups featuring speakers from the tourism industry, one thing is clear: tourism is on the cusp of a promising future. Leading personalities from the tourism industry and politics, as well as investors and start-ups will meet in Andermatt in November to promote and exchange new ideas. The Innovation Festival will hone in on topics introduced at the Online Meetups and examine possible solutions to rebuild and advance tourism.

Setting sail for new shores

The disruptive forces of the current crisis are leaving their mark on the tourism industry. Buoyed by innovation and enterprise, the industry is taking this opportunity to jettison mediocre solutions and instead develop new ideas that will endure even after the storm has passed, says futurist Matthias Horx. Marcus Bernhardt, CEO of Deutsche Hospitality, agrees: “You can sense that the pace of innovation is accelerating in the tourism industry, that even well-established companies are quickly adapting to the new needs of guests.”

Keeping pace with change

It was important, according to Nadia Fettah Alaoui, Tourism Minister of Morocco, that governments supported the tourism industry during a difficult phase. However, now it is time for the industry to push on with the transformation process that was triggered by the crisis. Philipp Depiereux, CEO of etventure, is convinced: agility and adaptability are more important than adhering rigidly to a previously defined strategy. For this to succeed, guests have to be made the focus, because tourism is all about social interactions and personal exchanges with them.

Foster diversity and inclusion

There’s a need for action with regard to diversity and inclusion too. The figures in a study by the World Tourism Forum and Aptamind are clear: when it comes to diversity and inclusion, there’s still plenty of room for improvement in the tourism industry. Firms must level the playing field and «walk the talk» when it comes to involving employees in proceedings.

Johannes Reck, CEO of GetYourGuide, believes, “that young businesses in particular can change the world for the better, as long as you give them the opportunity to develop their ideas and put the pedal to the metal.” And that is exactly what WTFL is doing with its unique platform for exchange and its global network.

A platform for new ideas – the Innovation Festival will take place in November

“To move forward with positivity, you need new perspectives and a clear objective”, says Raphael Krucker, CEO of Andermatt Swiss Alps, “and this objective, whether it’s in the field of sustainability or diversity and inclusion, can only be achieved in collaboration with others.”

With this awareness and the insights from the Online Meetups, World Tourism Forum Lucerne looks eagerly to the future. The conference of the hybrid Innovation Festival, whose theme is “Moving Forward” takes place from 15th and 16th November in Andermatt, Switzerland. Simultaneously, the guest destination Morocco will host a satellite event to be broadcast live. Participation is possible in person or remotely from anywhere in the world.