Category: Latest Travel News

Exuma, Bahamas, August 18, 2024 / TRAVELINDEX / Situated on a 124-acre private island, Rosewood Exuma marks the brand’s latest expansion in the Caribbean. Set amidst a pristine archipelago of 365 islands in the Bahamas, the private retreat will comprise of just 33 suites, each offering dramatic views of the island’s pink and white sands and turquoise waters, with several sitting directly on the beach.

Guests are invited to explore six dining outlets showcasing local delicacies, including ingredients grown from the resort’s organic garden, and immerse in the 20,000 square foot Asaya® wellness sanctuary, complemented by an outdoor sports center featuring tennis, padel and pickleball courts.

Rosewood Exuma will be home to a fully serviced beach club with a grill restaurant, beach and pool bars. Two marinas with slips are planned to accommodate yachts, encouraging those traveling around the nearby islands to enjoy the beach club. In addition, the resort will offer two other pools exclusively for overnight guests, including one dedicated to families. Young guests will also be invited to discover the unique ethos of the Exumas at Rosewood Explorers, the brand’s culturally inspired children’s club.

Reflecting a commitment to positive impact, Rosewood will prioritize sustainable building practices throughout the development of the property including solar powered energy resources. Through visionary planning, the resort will be designed to not only preserve the beauty of the island but to ensure a legacy of responsible and conscious development.

Exuma, a pristine archipelago of 365 islands in the Bahamas, has long been a haven for sophisticated globetrotters and seafarers. Today, Rosewood Hotels & Resorts® is pleased to name the destination as the latest addition to the brand’s Caribbean portfolio with the announcement of Rosewood Exuma, a private island experience that will fuse together the best of both ultra-luxury and adventure travel. Imagined in partnership with Yntegra Group, a Miami-based private investment company, the new development will advance Rosewood’s evolution as a global leader in luxury lifestyle along with Yntegra’s long-term strategic vision of unlocking the unrealized investment and economic potential of the Exumas region.

Situated on a 124-acre private island referred to as East Sampson Cay within the Exumas, Rosewood Exuma will comprise just 33 suites, all offering dramatic views of the island’s pink and white sands and turquoise waters and several sitting directly on the beach. Visitors will encounter an extensive range of amenities that will be brought to life according to Rosewood’s A Sense of Place® philosophy, with all elements of the look and feel inspired by the destination. Six unique food and beverage outlets will showcase local delicacies, including ingredients grown from the resort’s organic garden. Rosewood’s signature Asaya® concept will immerse guests in time-honored Bahamian wellness traditions. The 20,000 square foot sanctuary will boast six treatment rooms, a hydrotherapy facility, outdoor tranquil pool, and fitness center. It will be complemented by an outdoor sports center featuring tennis, padel and pickleball courts, as well as watersports equipment.

An anticipated highlight for both resort guests and passersby, Rosewood Exuma will be home to a fully serviced beach club with a grill restaurant, beach and pool bars, and a private dining room. Two marinas with slips are planned to accommodate yachts up to 150 feet, encouraging those traveling around the nearby islands to enjoy Rosewood Exuma’s beach club and various restaurants and bars. In addition to the beach club pool, the resort will offer two other pools exclusively for overnight guests, including one dedicated to families. Young guests will also be invited to immerse themselves in the unique ethos of the Exumas at Rosewood Explorers, the brand’s signature children’s club concept where activities are designed to spark discovery, inspire imagination and foster social responsibility.

“It’s immensely exciting to be partnering with Yntegra Group to bring Rosewood’s signature blend of luxury and authenticity to the breathtaking Exumas,” said Radha Arora, President of Rosewood Hotels & Resorts. “We have conceived Rosewood Exuma to offer a next-generation luxury experience – one that honors the quintessential character of this pristine archipelago and invites guests on a journey of discovery and adventure.”

Reflecting a shared commitment to positive impact, Rosewood and Yntegra will prioritize sustainable building practices throughout the development of Rosewood Exuma. On the island, just 25% of the 124 acres will be developed, and initiatives such as solar powered energy sources will be implemented with the aim of minimizing impact to the island. Through visionary planning, the resort will be designed to blend into the natural island landscapes, not only to preserve the beauty of the Exumas but to ensure a legacy of responsible and conscious development for future generations to enjoy.

“We are enthusiastic about the partnership with Rosewood Hotels & Resorts and believe that the brand’s iconic hospitality expertise will help to redefine the industry in Exuma,” said Felipe MacLean, CEO of Yntegra Group. “This partnership represents our shared vision to create exceptional experiences that inspire and delight our guests while being good community partners who are committed to Exuma.”

“Exuma is the ideal destination for the new Rosewood resort,” said The Hon. I. Chester Cooper, Deputy Prime Minister and Minister of Tourism for the Bahamas. “The introduction of Rosewood Exuma, in partnership with Yntegra Group, represents an exciting milestone for our tourism industry. We are thrilled about the expansion of the Rosewood brand and the immense potential for growth in Exuma. This development highlights the unmatched luxury and adventure that Exuma offers while emphasizing our commitment to sustainable and balanced growth.”

About Rosewood Hotels & Resorts
Rosewood Hotels & Resorts manages a global collection of 34 one-of-a-kind luxury hotels, resorts and residences in 21 countries. Each Rosewood property embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong and Rosewood São Paulo. For those who wish to stay a little longer, Rosewood Residences offer a distinct opportunity for the ownership or rental of properties co-located with a Rosewood hotel or resort and of standalone for-sale residences. Rosewood Residences are defined by the brand’s commitment to Enriched Living through thoughtful details and experiences that enhance the quality of life while evoking a sense of discovery and inspiration.

About Yntegra
Founded in 2006, Florida-based investment firm Yntegra Group has evolved into a multifaceted investment firm, with a special focus on real estate development and hospitality . Through their financial arm, Yntegra Capital actively engages in high-yield opportunities, leveraging their expertise as a leading private equity investor. With a combined investment experience of the principals exceeding $3 billion of deployed capital, and over $1.2 billion on a discretionary basis, Yntegra is more than an investment firm – it’s a testament to innovation, sophistication, and the relentless pursuit of excellence. For more information please visit .

Bangkok, Thailand, August 15, 2024 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) is delighted to announce the organisation of the inaugural PATA Youth Symposium & Career Fair on August 27 in Bangkok, Thailand. This event, now open for registration, is held in conjunction with PATA Travel Mart 2024 and the 25th anniversary of the Association’s establishment in Thailand.

In addition to a dynamic one-day programme filled with interactive activities, the upcoming PATA Youth Symposium proudly features a special career fair segment, offering students the chance to explore various career paths and meet experts in their fields of interest. Seven leading organisations from the Asia Pacific travel and tourism sector, including Dusit Careers, Khiri Travel, Rama Gardens Hotel Bangkok, and Travel Compositor, will be part of the event.

“We are witnessing a new era of young trailblazers whose passion and dedication are set to revolutionise the tourism industry,” said PATA CEO Noor Ahmad Hamid. “To support their journey, it is essential to bridge the gap between their potential and the workforce opportunities available to them. The PATA Youth Symposium is crafted with this purpose in mind. It will not only broaden young people’s understanding of the current tourism job market through professional presentations and mentorship sessions but will also offer practical opportunities through the career fair.”

He continued, “PATA is grateful to our host, Dusit Thani College, and all participating organisations for sharing the Association’s commitment to nurturing these future stars. Their dedication stands as an inspiring model for the entire tourism sector.”

Graciously hosted by Dusit Thani College, the event will be held at Srinakarin Hall on the college’s campus grounds. As an educational institution renowned for shaping generations of talent in hotel management, culinary arts, and business administration, Dusit Thani College is the ideal venue for youths to engage with industry leaders, share insights, and learn the latest tourism trends through expert presentations, panel discussions, roundtable talks, and mentorship opportunities.

Dusit Thani College’s Dean of Hospitality Management Program Simon Lloyd said, “Creating a strong network amongst students and a space where they can share, build and shape their ideas is vital for an innovative and sustainable tourism industry. The PATA Youth Symposium and Career Fair is an important platform to create a safe space for students to challenge the status quo and share their ambitions for the future!”

Tourism.co.th and Me2 Travel, distinguished members of the Association, are this year’s PATA Youth Sponsors. The organisations are supporting 40 Thailand-based students from PATA Education-Premium Member institutions to participate in PATA Travel Mart 2024, providing representatives of the youth community with a unique opportunity to gain insights and skills by engaging directly with the B2B trade show. This initiative not only reflects Tourism.co.th and Me2 Travel’s dedication to empower the next generation of industry leaders but also highlights the significant impact of real-world exposure in shaping future professionals.

In the morning of August 27, the Symposium will feature presentations addressing insightful topics, including ‘Current and Future Trends of AI & Technology’ and ‘Trends on Human Capital Development’.

During the programme, participants will have the opportunity to engage in roundtable discussions and deliver presentations on the following questions:

– Are you interested in pursuing a career in tourism and hospitality-related sectors?
– Why are you interested/not interested in pursuing a career in tourism and hospitality-related sectors?
– What is the #1 topic that the youths want to discuss with the industry?

The panel discussions are set to navigate a variety of less-known professions and ways to secure employment in the tourism industry, diving into the essential elements necessary for young talents to build successful careers.

Following these sessions, recruiters from various organisations will present available career opportunities within the sector. Attendees may freely interact with recruiters and gain in-depth insight into diverse aspects of the workforce. Participating organisations include:

– DTH Travel Thailand
– Dusit Careers
– Khiri Travel
– Navigate Journeys
– Rama Gardens Hotel Bangkok
– SO/ Bangkok
– Travel Compositor
And more to be confirmed

To register for the PATA Youth Symposium & Career Fair, please access the following link www.pata.org/pata-youth-symposium-2024-bangkok. For more information on the event, contact Eunkyu Chun (Nick), Executive – Membership & Youth Programme, PATA at Nick@PATA.org

PATA remains committed to nurturing the next generation of tourism professionals. For more information on sponsorship opportunities for future youth programmes, please access www.pata.org/youth or contact YTP@PATA.org.

About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research, and innovative events to its member organisations, which include government, state and city tourism bodies; international airlines and airports; hospitality organisations, and educational institutions, as well as youth members across the world. The PATA network also embraces the grassroots activism of the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 31 local PATA Chapters worldwide, while hundreds of students are members of the 15 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts, and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has an official office in Beijing.

Dusit Thani College
Dusit Thani College, a private educational institution specializing in tourism and hospitality management under operating of Thailand leading hospitality group ‘Dusit International’ was established to meet the industry’s high demand for well-trained professionals. The college offers nationally and internationally recognised Thai and International degree programs, an MBA program as well as non-degree programs in all aspects of hospitality, culinary arts, and tourism management. With its aspiration of prominence as Asia’s premier international educational and training institute, Dusit Thani College sustainably develops and offers high quality education producing highly competent graduates who have acquired first-rate professional skills, creativity and an innovative outlook.

Tourism.co.th
Tourism.co.th is leading the transformation of travel in Thailand, utilizing Thailand.org to showcase the country’s lesser-known gems and empowering local businesses with innovative online marketing techniques. At the heart of its mission is a commitment to presenting authentic and high-quality Thai experiences to travelers worldwide.

Ho Chi Minh City, Vietnam, August 15, 2024 / TRAVELINDEX / The International Travel Expo Ho Chi Minh City (ITE HCMC 2024) is set to become one of Asia’s most influential travel expos, driven by participation from leading global organizations and businesses, increased attention from prestigious international media, and continuous enhancements to its International Hosted Buyer Program.

The event will take place from September 5th to 7th, at the Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh Street, District 7, Ho Chi Minh City, Vietnam.

“We position Ho Chi Minh City and Vietnam not just as tourist destinations, but a central tourism hub for the Asia,” said Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism. “ITE HCMC 2024 aims to elevate its regional stature, fostering greater collaboration with key domestic and international partners.”

Global Industry Players to Convene at ITE HCMC 20244

This year’s expo will, for the first time, will welcome the participation of prominent international travel businesses, including Flight Centre Travel Group (Australia), a Fortune 500 company with a presence in over 90 countries, and Intrepid Travel (Australia), recognized as one of TIME Magazine’s 100 most influential companies in 2023.

ITE HCMC is also attracting interest from major tourism markets, including the United States and Europe. Standout participants include Collette, America’s oldest travel company with over a century of expertise in luxury tours, and Exim Tours of the DERTour Group, a leading European travel service provider with a vast network of international partners. The presence of these industry heavyweights is set to boost the expo’s global prestige.

CNN to Cover a Vietnamese Tourism Event for the First Time
CNN will cover the expo for its Marketplace Asia program, marking the first time the network dedicates extensive resources to a Vietnamese tourism event. This coverage will elevate ITE HCMC 2024’s international profile, creating opportunities for promotion and collaboration.

ITE HCMC 2024 is supported by over 40 international media agencies from 10 countries and territories.

Enhanced quality and impact of Hosted Buyer

Over 450 exhibiting companies and brands have registered for the event, and 200 international buyers from 33 countries and territories have confirmed participation in the exclusive International Hosted Buyer Program – expected a 10% increase from 2023. This growth underscores ITE HCMC’s role as a key platform for international business connections.

This year, ITE HCMC 2024 continues to attract a diverse group of international buyers, including industry leaders, tour operators, travel and tourism professionals, destination management companies, travel technology firms, and airlines, all actively or potentially driving tourism to Vietnam. Each Hosted Buyer undergoes a rigorous vetting process to ensure high-quality participation. These buyers, focused on sourcing and negotiating products and services, not only expand market reach and create business opportunities but also significantly contribute to economic development.

Over the three-day event, ITE HCMC will facilitate 10,000 B2B meetings tailored to participants’ business needs, ensuring optimal matchmaking and maximizing outcomes. An online scheduling system, available from August 20th to September 20th, allows international buyers to arrange meetings in advance, reducing on-site wait times. The ITE HCMC App has been upgraded with AI-powered matchmaking and QR code scanning for instant partner information, enhancing efficiency and supporting the event’s eco-friendly goals.

Promoting Sustainable Tourism for Greater Destination Competitiveness

Vietnam’s tourism industry aims to become a key economic driver and a world-leading destination by 2030, fueled by sustainable growth. By 2045, the country plans to solidify tourism as a cornerstone of the economy, ranking among the top in the Asia-Pacific. Targets include welcoming 70 million international visitors, generating 7,300 trillion VND in revenue, and contributing 17-18% to GDP.

To support these objectives, ITE HCMC 2024 has adopted the theme “Sustainable Travel, Creating Future”,reflecting the strategic vision of Vietnam’s tourism industry, both nationally and in Ho Chi Minh City. This vision emphasizes sustainable tourism development, harmonizing economic benefits with cultural, social, and environmental preservation.

While the concept of “Sustainable tourism” is well-established, its practical implementation remains a complex challenge, demanding ongoing commitment and collaboration from all stakeholders. The theme’s emphasis on “Creating future” underscores the strategic view that sustainable tourism involves not only preserving cultural, historical, and natural values but also fostering innovation and creative approaches to ensure their continued growth and development.

ITE HCMC 2024 will focus on promoting practical solutions and supportive policies for sustainable tourism while creating collaborative opportunities for regions, countries, and communities to work together towards a sustainable future through tourism.

By aligning with the United Nations Sustainable Development Goals, ITE HCMC 2024 is poised to serve as a catalyst for attracting tourists to Vietnam and the wider region, fostering responsible tourism practices and generating long-term value for communities and the environment.

Furthermore, a series of seminars, conferences, and forums will be held on September 5th and 6th, from 9:00 AM to 4:30 PM, to offer practical solutions and propose effective policies and strategies for promoting sustainable tourism development. Topics of discussion will include “Net Zero Travel & Tourism – Creating future”, “Empowering local communities through sustainable tourism”, “Orienting sustainable tourism development through ESG”, “The power of communication in fostering sustainable development”, and “Workshop on promoting responsible tourism associated with wildlife protection and no ivory trade”, etc. Public events with attractive prizes will also be held at 4:30 PM on September 5th and 6th, and throughout September 7th.

Running concurrently with ITE HCMC 2024, the Gifts Show HCMC, organized by the Department of Industry and Trade, will take place for 3 days at Hall A2 at the Saigon Exhibition & Convention Center (SECC), featuring 100 booths. Furthermore, to foster a strong link between shopping and tourism, and to position Ho Chi Minh City as a premier luxury shopping destination, Ho Chi Minh City Department of Industry and Trade is launching the “Shopping Season 2024 City Sale” program in conjunction with ITE HCMC. This program will run from August 30th to September 8th at three major shopping centers: Union Square, Saigon Centre, and SC VivoCity, offering a diverse range of products with discounts up to 80%.

ITE HCMC 2024 is proud to announce its strategic partners: Vietnam Airlines as the Diamond Sponsor and Official Airline; Saigontourist Group as the Diamond Sponsor; Nam A Bank as Gold Sponsor; Airports Corporation of Vietnam (ACV), GEM Center, Renaissance Riverside Hotel Saigon as Bronze Sponsors and valued partners: Vietjet, Emirates, Vietravel Airlines, Sofitel Saigon Plaza Hotel, Le Meridien Hotel; Mobifone and Air China and China Southern Airlines for their invaluable assistance in inviting potential travel businesses to send clients to Vietnam and the region to participate in the International Buyer Program.

Mr. Dang Anh Tuan, Executive Vice President of Vietnam Airlines, stated: “Our partnership with ITE HCMC 2024 reinforces our role in promoting connectivity and sustainable growth within Vietnam’s tourism industry. We are committed to showcasing Vietnam’s rich cultural heritage and expanding our international flight network to enhance global access to Ho Chi Minh City and other destinations across Vietnam. Additionally, Vietnam Airlines is dedicated to implementing sustainable practices across our operations, underscoring our leadership in advancing sustainability within the aviation and tourism sectors.”

Serengeti National Park, Tanzania, October 13, 2024 / TRAVELINDEX / Bushtops Camps in East Africa is thrilled to announce that  Roving Bushtops in Tanzania will have a new seasonal base in the north of Serengeti National Park from 1st June 2025.

The mobile camp has traditionally moved twice a year, in sync with the migration herds, between the central  and southern Serengeti. However, Bushtops has now secured a wonderful new location in the northern Serengeti, just 15-minutes’ drive from the Mara River and Kogatende airstrip.  This means that the mobile camp will now rove between the southern and northern Serengeti only.

The terrain in the north makes for fantastic game viewing – and the vistas are gorgeous, stretching away to both sunset and sunrise and in close proximity to the Mara River and Bologna for incredible rhino sightings. This means that from December to March Roving Bushtops will be in Kusini in the south, before folding up, as if by magic (watch the amazing timelapse setup video here!), and moving to its new base in the northern Serengeti from June until October. The new location is around 17 kilometres (a 40-minute game drive ) from Serengeti Bushtops, making it easier than ever to combine both Tanzanian camps within a single visit, or even better, to add Mara Bushtops just over the Kenyan border, making visits trebly memorable.

“This strategic move allows us to provide our guests with unparalleled access to the Serengeti’s most spectacular wildlife events,” said owners Andrew and Claudia Stuart. “By concentrating on the southern and northern Serengeti, we can ensure our guests enjoy front row seats to all  the migration action.” 

Bushtops offers unparalleled “wild luxury” safaris in East Africa’s most iconic wildlife destinations. The family-owned portfolio includes Mara Bushtops in Kenya’s Masai Mara as well as Serengeti Bushtops and Roving Bushtops in Tanzania’s Serengeti National Park.   Roving Bushtops is a mobile camp that strategically relocates between the southern and northern Serengeti following the Great Migration herds. Each property provides five-star accommodation under canvas, expert guides and personalized service, all while maintaining a commitment to conservation and sustainable tourism practices.

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Cam Ranh, Vietnam, October 12, 2024 / TRAVELINDEX / Oceanfront Alma Resort on southern Vietnam’s Cam Ranh peninsula has been named the No. 1 family resort in Vietnam by the influential Australian-based Holidays with Kids magazine for the second year in a row.

Nominations for the Holidays with Kids 2024 Readers’ Choice Best Family Resorts Awards were open for 12 months and came from the magazine’s vast readership of more than 600,000 parents.

“The competition has been fierce, with so many kid-friendly resorts not just meeting expectations but smashing them. From creative kids’ clubs and family focused dining, to kids-centric facilities and activities, the winning resorts and hotels are raising the bar for families,” the publication said. Holidays with Kids deemed Alma a “thrilling family escape”.

“The resort features 12 pools that flow towards Bai Dai Beach, where a bevy of water sports await,” the review continues. “Or dive into the splash waterpark, with its slides, wave pool, and lazy river. There’s a fantastic kids’ club and a youth club for teens, brimming with activities. For active fun, the resort features sports courts, beach sports, an 18-hole mini golf course, and a Bravo Pro Golf Simulator. The one to three-bedroom suites and pavilions are generously sized and stylishly designed, offering balconies with breathtaking ocean views.”

Alma’s managing director Herbert Laubichler-Pichler said he and the team were thrilled Alma had been recognised by the prestigious awards as Vietnam’s leading family resort for a second consecutive year.

“Alma is truly one-of-a-kind with its unprecedented array of family facilities ranging from our science museum and cinema to our onsite sustainable farm and more. It’s wonderful for Alma to be recognised as the ultimate family holiday by so many readers of Holidays with Kids. Before these awards had a specific category for Vietnamese resorts, Alma was recognised as the third best resort in the awards’ worldwide category.”

About Alma
Situated on Vietnam’s emerging Cam Ranh peninsula fronting Long Beach, Alma resort commands some 30 hectares of inspiring ground. Emblematic of Vietnam’s maturation as a destination, the bold and spacious integrated resort offers 580 oversized suites and pavilions that all afford sweeping vistas of the ocean, including contemporary three bedroom oceanfront pavilions each totalling 224sqm with a living room, four bathrooms and a private pool. Alma features a broad spectrum of restaurants helmed by top chefs, a food court with an array of local and international cuisine, as well as a sports bar, pool bar and beach bar. Other highlights include 12 swimming pools cascading down to the beach and a waterpark with a lazy river, slides, wave pool and kids pool. Other highlights include a 13-treatment room spa, 75-seat cinema, convention centre, amphitheater, science museum, gymnasium and yoga room, 18-hole mini golf course, a youth centre with virtual reality games, a kid’s club, golf simulator, onsite sustainable farm and even an ‘Alma Mart’ mini supermarket.

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Da Nang, Vietnam, October 12, 2024 / TRAVELINDEX / Simon Mees, the newly appointed general manager at Ba Na Hills Golf Club, is focused on driving the club’s momentum and that of the entire Central Vietnam region.

With over 30 years of experience spanning the iconic courses of Scotland, his home country, to the jet-setting environs of the Middle East and Thailand, Mees brings an international pedigree that reflects the evolving vision of Ba Na Hills Golf Club.

His resume includes stints at prestigious clubs such as Pineapple Valley Golf Club and Aquella Golf & Country Club in Thailand, the Greg Norman-designed KN Golf Links Cam Ranh in Vietnam, and Al Hamra Golf Club in the United Arab Emirates.

His diverse leadership experience positions him as a dynamic force, ready to boost Ba Na Hills Golf Club, with its award-winning layout designed by Europe Ryder Cup skipper Luke Donald, as it enters a pivotal period.

“I am thrilled to join Ba Na Hills Golf Club,” said Simon. “The club has garnered a reputation as one of Vietnam’s finest, and I look forward to building on its success, enhancing guest experiences, and working closely with the team to elevate everything we offer.”

Ba Na Hills Golf Club, which is operated by IMG, is renowned for its spectacular setting amidst rolling mountain landscapes. Its layout combines challenging holes with breathtaking views, offering golfers a world-class experience that has earned it a reputation as one of Southeast Asia’s top golf courses.

Mees is targeting another milestone year for his new club, and Central Vietnam as a hub for golf in Asia following its emergence as one of the region’s hottest golf destinations.

The region has established itself as a hub for golf travel in the region thanks to an array of layouts designed by luminaries including European legends Donald, Sir Nick Faldo (Laguna Golf Lang Co), and Colin Montgomerie (Montgomerie Links), as well as other huge names like Greg Norman and Robert Trent Jones Jr. Several of the clubs are now trumpetting the region’s appeal as Vietnam’s ‘Golf Coast.’

“Momentum is with Central Vietnam as a golf destination at the moment and we are confident that energy will be maintained,” said Mees. “Nowhere in Asia can golfers find such a concentration of world-class championship courses within easy reach of an international airport and each other.”

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Bangkok, Thailand, September 20, 2024 / TRAVELINDEX / Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, has partnered with Nobu, the legendary and world’s fastest-growing luxury lifestyle brand, to open “Nobu Bangkok”, which also marks the world’s highest Nobu restaurant located atop “EA” Rooftop at The Empire. This new culinary destination offers an unparalleled dining experience, showcasing the unique blend of traditional Japanese cuisine mastered by the renowned Chef Nobu Matsuhisa, co-founder of Nobu. Nobu has revolutionized the global culinary landscape for over three decades, starting with the remarkably successful first branch in New York, which since then has expanded worldwide. Now, Nobu Bangkok opens its doors in the heart of Bangkok, offering breathtaking 360-degree views both day and night of the vibrant city, Chao Phraya River, and the lush greenery of Bang Krachao’s splendor. This dynamic venue will attract Nobu enthusiasts around the world to Thailand, and strengthen Bangkok’s position as a global culinary dining experience and lifestyle destination.

• Nobu Founders, together with AWC, performed a traditional sake ceremony on the rooftop, celebrating the opening of the world’s highest Nobu restaurant with breathtaking 360-degree view of Bangkok.
• Signature dishes and exceptional service are brought to Bangkok to offer an unparalleled dining experience in the unique Nobu style, with various exquisitely designed and distinctive dining spaces.

The founders of Nobu Hospitality said, “We are thrilled for our new venture with esteemed partner, AWC, in the unveiling of ‘Nobu Bangkok’—the world’s highest Nobu restaurant on the iconic ‘EA Rooftop at The Empire’ amidst vibrant and dynamic capital city of Bangkok with rich cultures and treasured traditions. All global food enthusiasts can take the ultimate pleasure of savoring Chef Nobu’s renowned dishes while enjoying a diverse experience from the stunning setting, dining in private ambiance, sipping drinks at the rooftop bar, or hosting memorable gatherings while overlooking the cityscape and the winding Chao Phraya River. We hope our guests will find this experience truly like no other, and we look forward to bringing many more exciting projects in the future.”

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), with the commitment to strengthening Thailand as a global sustainable tourism destination by creating ‘EA’ Rooftop at The Empire as the new largest lifestyle rooftop landmark of Thailand said, “We are delighted to this partnership with our global partner Nobu in continuing the legendary experience by opening ‘Nobu Bangkok’ at ‘EA’ Rooftop at The Empire today. Together, we aim to create ‘EA’ as a global culinary lifestyle destination, featuring an exceptional atmosphere and distinctive design, set against the backdrop of Bangkok’s breathtaking 360-degree views. With exclusive dishes specially curated by Chef Nobu for this occasion, every moment promises visitors a memorable experience, from global events to a spectacular wedding, or a private party, as well as a product launch that will impress all guests. AWC believes that the opening of ‘Nobu Bangkok’ will be the major highlight for ‘EA’ project that will become a part of Bangkok’s journey toward a premier global destination for gastronomy and sustainable tourism.”

“Nobu Bangkok” is a masterpiece of design, crafted by Rockwell Group, the world-renowned architecture and design firm from New York City. Inspired by Bangkok’s natural and urban landscapes, the design concept references three distinctives of Urban, River and Mountain from the map of Thailand. The interior and decoration blends Thailand’s artisanal techniques with traditional Japanese original arts together with alluring golden shades ambience. Every detail is meticulously crafted to reflect Bangkok’s vibrant culture and Nobu’s culinary innovation. The 57th floor offers intimate dining with Japanese and Thai tearoom-inspired spaces and an outdoor terrace for hosting events. The 58th floor features a glowing onyx sushi bar and a mirrored ceiling, meanwhile Nobu Rooftop Bar stuns with infinity pools, a monumental arch, and a boomerang-shaped bar.

The menu at Nobu Bangkok blends traditional Japanese ingredients and techniques with Peruvian flavors, inspired by Chef Nobu’s time working in Peru. The result is a unique Japanese dining experience, featuring exquisite signature dishes like Black Cod Miso, Yellowtail Jalapeño, and Toro Tartare. These dishes evoke Chef Nobu’s extensive culinary journey and his signature style.

Experience the unparalleled dining experience of “Nobu Bangkok,” the world’s highest Nobu restaurant, located on the rooftop of “EA” Rooftop at The Empire, a new landmark in the heart of Bangkok. This new luxurious destination offers breathtaking views of the Chao Phraya River, setting the stage for an unparalleled dining experience. It is now officially open, inviting you to experience the magic of Nobu Bangkok.

About Asset World Corp Public Company Limited
Asset World Corp Public Company Limited (AWC) is Thailand’s leading integrated lifestyle real estate group and a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces.  Driven by the philosophy of “Building a Better Future,” AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, InterContinental, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, Phenix, and Tawanna Bangkapi, and 2) Commercial buildings including the famous ‘The Empire’ and Athenee Tower located in Bangkok’s central business district. AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the reConcept, The GALLERY and other projects.

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Bangkok, Thailand, September 20, 2024 / TRAVELINDEX / Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real-estate group, has marked a global phenomenon by magnificently launching “EA” Rooftop at The Empire. This new iconic landmark destination of Thailand brings together world-class top cuisine, including “Nobu Bangkok”, the highest Nobu restaurant in the world and “EA CHEF’S TABLE” offering three Michelin-starred chefs experiences, and “EA Gallery”, a statement collection of leading restaurants and cafes. This will attract Thais, travelers, and food enthusiasts to experience this world-class lifestyle destination and a must-visit on Bangkok’s largest and highest lifestyle rooftop, boasting breathtaking 360-degree views of the city skyline and the Chao Phraya River, day and night. Located at “The Empire,” AWC’s flagship lifestyle office building in the strategic location of the Sathorn business district, “EA” is distinctively designed under the concept “Celebrating The World’s Newest Horizon,” redefining the food and tourism landscape of Thailand. This strengthens Bangkok as a premier destination for culinary and lifestyle experiences.

• “EA” elevates Bangkok’s dining scene to new heights, bringing the world’s top cuisine to the ultimate luxurious dining and lifestyle experiences atop the city’s most stunning rooftop, where unparalleled 360-degree views of the Bangkok skyline combined with the mesmerizing curve of the Chao Phraya River, both day and night.
• Partnering with culinary legend Chef Nobu Matsuhisa, “EA” launches “Nobu Bangkok” in Thailand, which also holds the title of the highest Nobu restaurant in the world.
• “EA” introduces the highest chef’s table experience in Thailand at “EA CHEF’S TABLE” by 3 Michelin-starred chefs. This unique dining experience includes the world’s first rooftop Thai restaurant by Michelin-starred Chef Ton; Chef Vicky’s first overseas venture, renowned for its modern Chinese cuisine with a French twist; and the contemporary classic Italian fine-dining restaurant by Chef Paulo.
• This shines a spotlight on Bangkok and Thailand to the global stage as premier destinations for culinary and lifestyle experiences.

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited, stated, “Today, AWC is extremely delighted to officially launch ‘EA’ Rooftop at The Empire, a lifestyle destination and AWC’s flagship project.  Encompassing over 10,000 square meters, it iconizes a new landmark for Thailand, bringing world-class food and lifestyle experiences to the tourism capital of Bangkok. We have partnered with cafes, restaurants, legendary chefs, and Michelin-starred chefs to create an unforgettable dining experience through sophistications, refined decorations, and unparalleled panoramic views of Bangkok from above. AWC is confident that ‘EA’ will become a new F&B Rooftop Destination phenomenon, culminating a must-visit for both Thais and international travelers. This supports tourism in Thailand and redefines Thai food and beverage landscape globally, aligning with the company’s mission to sustainably create a new standard and opportunities for Thai real estate and tourism industries. Finally, I would like to thank our key partner, Bangkok Marriott Marquis Queen’s Park for supporting this project and managing operations and services in most restaurants at ‘EA’ ”

 Nobu Bangkok, The World’s Highest Nobu Restaurant

“Nobu Bangkok” is the highest Nobu restaurant in the world, spanning three floors, including the rooftop of “The Empire.” It offers an extraordinary dining experience that blends traditional Japanese culinary arts with Peruvian food influences by the legendary Chef Nobu Matsuhisa. The breathtaking panoramic views of Bangkok, both day and night, add to the upscale dining journey like no others. The exceptional service and unique menu by Chef Nobu showcase his excellence in culinary, complemented by stunning design by the world-renowned Rockwell Group, inspired by both Thai and Japanese aesthetics, to deliver a distinct and unforgettable dining moments.

“EA CHEF’S TABLE” a collection of restaurants by Michelin-starred chefs

Located on the 56^th  floor of “The Empire,” “EA CHEF’S TABLE” unites three exceptional restaurants, each showcasing a unique cuisine led by Michelin-starred chefs. As the highest chef’s table experience in Thailand, it offers unparalleled food and beverage experiences against the backdrop of panoramic views of Bangkok, from day to night. It comprises:”

“Le Du Kaan”: A Journey Through the Seasons of Thai Culture and Cuisine 

“Le Du Kaan”, helmed by Michelin-starred Chef Ton, Thitid Tassanakajohn, is the world’s first rooftop Thai restaurant by Michelin-starred chef. It offers a menu that blends contemporary Thai cuisine with unique storytelling, transforming each dish into a celebration of rich culture and exceptional local ingredients. The ingredients, directly sourced from Thai farmers and fishermen, are presented in a dramatic, and art-like setting. The venue includes diverse dining areas from casual dining area, chic indoor lounge, a vibrant outdoor bar, to a large outdoor terrace, making it the perfect spot to watch the sunset over Bangkok.

Chef Ton, Thitid Tassanakajohn, stated, “I am delighted to be part of ‘EA’ where our journey of Le Du has now evolved into Le Du Kaan in this prestigious location alongside other leading Michelin-starred chefs. This mind-blowing view of Bangkok skyline and the magnificent rooftop settings create exceptional culinary experience – a true celebration of Thai cuisine and its endless possibilities. We are proud to offer a fresh perspective on our dishes at Le Du Kaan such as ‘Hot Pot Stirred Fried Beef Basil’, delivering an exclusive experience like no other.”

“K by Vicky Cheng”: A Masterpiece of Contemporary Chinese Cuisine and Chef Vicky’s First Overseas Restaurant

Savor the exquisite flavors of contemporary French-style Chinese cuisine by Michelin-starred Chef Vicky Cheng at “K by Vicky Cheng.” Chef Vicky’s first overseas restaurant offers an unparalleled contemporary Chinese dining experience, blending traditional flavors with French culinary techniques. Inspired by the ancient wisdom of the 24 solar terms of the Chinese calendar, the menu reflects seasonal changes and highlights the best ingredients each season has to offer. The restaurant’s interior features a distinctive design with deep burgundy hues and Chinese art, paying homage to the legacy of the past while embracing the modernity of the present. The qilin motif, symbolizing longevity and prosperity, adds a unique touch to the elegant setting.

Chef Vicky Cheng stated: “I am truly honored and delighted to be part of this new chapter at ‘EA’ at the Empire, right in the heart of Bangkok with its most spectacular and breathtaking view. This is my first international venture, as I firmly believe in pushing boundaries while embracing the refined taste of Thai people alongside Chinese cuisine as an integral part of their lifestyle. Through my passion and creativity, my every newly curated dish will tell a story of flavor, joy, culture, and the connection between Thai and Chinese cuisines. I am confident that ‘K by Vicky Cheng’ will take the culinary experience to the new heights for everyone”

“Sartoria by Paulo Airaudo”: An Alluring Fine Dining Italian Experience Redefined

Sartoria by Paulo Airaudo redefines classic Italian cuisine into a contemporary style, offering meticulously crafted dishes by multi-Michelin-starred Chef Paulo Airaudo. Featuring the finest seasonal ingredients sourced from local producers in Thailand, the menu embodies upscale and high quality while blending classic Italian heritage with the charm of Tuscany. The sophisticated yet warm atmosphere is reflected in the interior design, which contrasts deep brown tones with calming blue hues, celebrating Italian heritage with a friendly yet refined touch. Guests can enjoy panoramic night views of Bangkok from The Empire and witness the art of cooking up close through an open kitchen. Sartoria is set to open in the fourth quarter of 2024.

Chef Paulo Airaudo stated: “I am thrilled to share an adventure to Bangkok’s latest gastronomy scene and my first restaurant in Southeast Asia, where I have brought together an amazing team to share my vision for Italian fine dining experience to Thai and international food connoisseur from around the world. ‘EA’ at the Empire offers us limitless possibilities to create, progress and challenge us to go beyond traditional European cuisine and explore new horizons. “I could not imagine a better place in the world to realize this vision than here, where my food meets the Bangkok sky and my creations contribute to a truly memorable experience. I look forward to welcoming everyone to this latest iconic world-class destination in Thailand.

“EA Gallery”: A Lifestyle Destination with Unparalleled Views

“EA Gallery,” located on the 55^th floor of “The Empire,” has been open for visitors since early 2024 and has become a popular destination for tourists. It offers a diverse selection of food, beverages, and entertainment from restaurants, cafes, and bars with breathtaking panoramic views of Bangkok. This dynamic space includes the world’s highest renowned cafe, % Arabica, where visitors can enjoy the crisp aroma of  coffee against a breathtaking backdrop; 手qraft, the one of a kind ‘oriental brunch’ experience by Peace 和 Oriental Teahouse; Onggi, is where you can enjoy Hanjeongsik, a Korean Table d’hôte experience and explore the marriage of Thai ingredients and traditional Korean fermentation practices, while Invitation Only is  a secret speakeasy sky high bar to enjoy the stunning views of Bangkok and classic international music from the ’80s, ’90s, and 2000s, brought to you by the team from The Cassette Music Bar.

Celebrate Thailand’s new iconic landmark and experience extraordinary dining amidst the fascinating beauty of Bangkok and the Chao Phraya River at “EA,” now officially open.

About Asset World Corp Public Company Limited
Asset World Corp Public Company Limited (AWC) is Thailand’s leading integrated lifestyle real estate group and a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces.  Driven by the philosophy of “Building a Better Future,” AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, InterContinental, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, Phenix, and Tawanna Bangkapi, and 2) Commercial buildings including the famous ‘The Empire’ and Athenee Tower located in Bangkok’s central business district. AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the reConcept, The GALLERY and other projects.

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Bangkok, Thailand, September 20, 2024 / TRAVELINDEX / Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real-estate group, has marked a global phenomenon by magnificently launching “EA” Rooftop at The Empire. This new iconic landmark destination of Thailand brings together world-class top cuisine, including “Nobu Bangkok”, the highest Nobu restaurant in the world and “EA CHEF’S TABLE” offering three Michelin-starred chefs experiences, and “EA Gallery”, a statement collection of leading restaurants and cafes. This will attract Thais, travelers, and food enthusiasts to experience this world-class lifestyle destination and a must-visit on Bangkok’s largest and highest lifestyle rooftop, boasting breathtaking 360-degree views of the city skyline and the Chao Phraya River, day and night. Located at “The Empire,” AWC’s flagship lifestyle office building in the strategic location of the Sathorn business district, “EA” is distinctively designed under the concept “Celebrating The World’s Newest Horizon,” redefining the food and tourism landscape of Thailand. This strengthens Bangkok as a premier destination for culinary and lifestyle experiences.

• “EA” elevates Bangkok’s dining scene to new heights, bringing the world’s top cuisine to the ultimate luxurious dining and lifestyle experiences atop the city’s most stunning rooftop, where unparalleled 360-degree views of the Bangkok skyline combined with the mesmerizing curve of the Chao Phraya River, both day and night.
• Partnering with culinary legend Chef Nobu Matsuhisa, “EA” launches “Nobu Bangkok” in Thailand, which also holds the title of the highest Nobu restaurant in the world.
• “EA” introduces the highest chef’s table experience in Thailand at “EA CHEF’S TABLE” by 3 Michelin-starred chefs. This unique dining experience includes the world’s first rooftop Thai restaurant by Michelin-starred Chef Ton; Chef Vicky’s first overseas venture, renowned for its modern Chinese cuisine with a French twist; and the contemporary classic Italian fine-dining restaurant by Chef Paulo.
• This shines a spotlight on Bangkok and Thailand to the global stage as premier destinations for culinary and lifestyle experiences.

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited, stated, “Today, AWC is extremely delighted to officially launch ‘EA’ Rooftop at The Empire, a lifestyle destination and AWC’s flagship project.  Encompassing over 10,000 square meters, it iconizes a new landmark for Thailand, bringing world-class food and lifestyle experiences to the tourism capital of Bangkok. We have partnered with cafes, restaurants, legendary chefs, and Michelin-starred chefs to create an unforgettable dining experience through sophistications, refined decorations, and unparalleled panoramic views of Bangkok from above. AWC is confident that ‘EA’ will become a new F&B Rooftop Destination phenomenon, culminating a must-visit for both Thais and international travelers. This supports tourism in Thailand and redefines Thai food and beverage landscape globally, aligning with the company’s mission to sustainably create a new standard and opportunities for Thai real estate and tourism industries. Finally, I would like to thank our key partner, Bangkok Marriott Marquis Queen’s Park for supporting this project and managing operations and services in most restaurants at ‘EA’ ”

 Nobu Bangkok, The World’s Highest Nobu Restaurant

“Nobu Bangkok” is the highest Nobu restaurant in the world, spanning three floors, including the rooftop of “The Empire.” It offers an extraordinary dining experience that blends traditional Japanese culinary arts with Peruvian food influences by the legendary Chef Nobu Matsuhisa. The breathtaking panoramic views of Bangkok, both day and night, add to the upscale dining journey like no others. The exceptional service and unique menu by Chef Nobu showcase his excellence in culinary, complemented by stunning design by the world-renowned Rockwell Group, inspired by both Thai and Japanese aesthetics, to deliver a distinct and unforgettable dining moments.

“EA CHEF’S TABLE” a collection of restaurants by Michelin-starred chefs

Located on the 56^th  floor of “The Empire,” “EA CHEF’S TABLE” unites three exceptional restaurants, each showcasing a unique cuisine led by Michelin-starred chefs. As the highest chef’s table experience in Thailand, it offers unparalleled food and beverage experiences against the backdrop of panoramic views of Bangkok, from day to night. It comprises:”

“Le Du Kaan”: A Journey Through the Seasons of Thai Culture and Cuisine 

“Le Du Kaan”, helmed by Michelin-starred Chef Ton, Thitid Tassanakajohn, is the world’s first rooftop Thai restaurant by Michelin-starred chef. It offers a menu that blends contemporary Thai cuisine with unique storytelling, transforming each dish into a celebration of rich culture and exceptional local ingredients. The ingredients, directly sourced from Thai farmers and fishermen, are presented in a dramatic, and art-like setting. The venue includes diverse dining areas from casual dining area, chic indoor lounge, a vibrant outdoor bar, to a large outdoor terrace, making it the perfect spot to watch the sunset over Bangkok.

Chef Ton, Thitid Tassanakajohn, stated, “I am delighted to be part of ‘EA’ where our journey of Le Du has now evolved into Le Du Kaan in this prestigious location alongside other leading Michelin-starred chefs. This mind-blowing view of Bangkok skyline and the magnificent rooftop settings create exceptional culinary experience – a true celebration of Thai cuisine and its endless possibilities. We are proud to offer a fresh perspective on our dishes at Le Du Kaan such as ‘Hot Pot Stirred Fried Beef Basil’, delivering an exclusive experience like no other.”

“K by Vicky Cheng”: A Masterpiece of Contemporary Chinese Cuisine and Chef Vicky’s First Overseas Restaurant

Savor the exquisite flavors of contemporary French-style Chinese cuisine by Michelin-starred Chef Vicky Cheng at “K by Vicky Cheng.” Chef Vicky’s first overseas restaurant offers an unparalleled contemporary Chinese dining experience, blending traditional flavors with French culinary techniques. Inspired by the ancient wisdom of the 24 solar terms of the Chinese calendar, the menu reflects seasonal changes and highlights the best ingredients each season has to offer. The restaurant’s interior features a distinctive design with deep burgundy hues and Chinese art, paying homage to the legacy of the past while embracing the modernity of the present. The qilin motif, symbolizing longevity and prosperity, adds a unique touch to the elegant setting.

Chef Vicky Cheng stated: “I am truly honored and delighted to be part of this new chapter at ‘EA’ at the Empire, right in the heart of Bangkok with its most spectacular and breathtaking view. This is my first international venture, as I firmly believe in pushing boundaries while embracing the refined taste of Thai people alongside Chinese cuisine as an integral part of their lifestyle. Through my passion and creativity, my every newly curated dish will tell a story of flavor, joy, culture, and the connection between Thai and Chinese cuisines. I am confident that ‘K by Vicky Cheng’ will take the culinary experience to the new heights for everyone”

“Sartoria by Paulo Airaudo”: An Alluring Fine Dining Italian Experience Redefined

Sartoria by Paulo Airaudo redefines classic Italian cuisine into a contemporary style, offering meticulously crafted dishes by multi-Michelin-starred Chef Paulo Airaudo. Featuring the finest seasonal ingredients sourced from local producers in Thailand, the menu embodies upscale and high quality while blending classic Italian heritage with the charm of Tuscany. The sophisticated yet warm atmosphere is reflected in the interior design, which contrasts deep brown tones with calming blue hues, celebrating Italian heritage with a friendly yet refined touch. Guests can enjoy panoramic night views of Bangkok from The Empire and witness the art of cooking up close through an open kitchen. Sartoria is set to open in the fourth quarter of 2024.

Chef Paulo Airaudo stated: “I am thrilled to share an adventure to Bangkok’s latest gastronomy scene and my first restaurant in Southeast Asia, where I have brought together an amazing team to share my vision for Italian fine dining experience to Thai and international food connoisseur from around the world. ‘EA’ at the Empire offers us limitless possibilities to create, progress and challenge us to go beyond traditional European cuisine and explore new horizons. “I could not imagine a better place in the world to realize this vision than here, where my food meets the Bangkok sky and my creations contribute to a truly memorable experience. I look forward to welcoming everyone to this latest iconic world-class destination in Thailand.

“EA Gallery”: A Lifestyle Destination with Unparalleled Views

“EA Gallery,” located on the 55^th floor of “The Empire,” has been open for visitors since early 2024 and has become a popular destination for tourists. It offers a diverse selection of food, beverages, and entertainment from restaurants, cafes, and bars with breathtaking panoramic views of Bangkok. This dynamic space includes the world’s highest renowned cafe, % Arabica, where visitors can enjoy the crisp aroma of  coffee against a breathtaking backdrop; 手qraft, the one of a kind ‘oriental brunch’ experience by Peace 和 Oriental Teahouse; Onggi, is where you can enjoy Hanjeongsik, a Korean Table d’hôte experience and explore the marriage of Thai ingredients and traditional Korean fermentation practices, while Invitation Only is  a secret speakeasy sky high bar to enjoy the stunning views of Bangkok and classic international music from the ’80s, ’90s, and 2000s, brought to you by the team from The Cassette Music Bar.

Celebrate Thailand’s new iconic landmark and experience extraordinary dining amidst the fascinating beauty of Bangkok and the Chao Phraya River at “EA,” now officially open.

About Asset World Corp Public Company Limited
Asset World Corp Public Company Limited (AWC) is Thailand’s leading integrated lifestyle real estate group and a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces.  Driven by the philosophy of “Building a Better Future,” AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, InterContinental, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, Phenix, and Tawanna Bangkapi, and 2) Commercial buildings including the famous ‘The Empire’ and Athenee Tower located in Bangkok’s central business district. AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the reConcept, The GALLERY and other projects.

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Bangkok, Thailand, September 20, 2024 / TRAVELINDEX / Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, has partnered with Nobu, the legendary and world’s fastest-growing luxury lifestyle brand, to open “Nobu Bangkok”, which also marks the world’s highest Nobu restaurant located atop “EA” Rooftop at The Empire. This new culinary destination offers an unparalleled dining experience, showcasing the unique blend of traditional Japanese cuisine mastered by the renowned Chef Nobu Matsuhisa, co-founder of Nobu. Nobu has revolutionized the global culinary landscape for over three decades, starting with the remarkably successful first branch in New York, which since then has expanded worldwide. Now, Nobu Bangkok opens its doors in the heart of Bangkok, offering breathtaking 360-degree views both day and night of the vibrant city, Chao Phraya River, and the lush greenery of Bang Krachao’s splendor. This dynamic venue will attract Nobu enthusiasts around the world to Thailand, and strengthen Bangkok’s position as a global culinary dining experience and lifestyle destination.

• Nobu Founders, together with AWC, performed a traditional sake ceremony on the rooftop, celebrating the opening of the world’s highest Nobu restaurant with breathtaking 360-degree view of Bangkok.
• Signature dishes and exceptional service are brought to Bangkok to offer an unparalleled dining experience in the unique Nobu style, with various exquisitely designed and distinctive dining spaces.

The founders of Nobu Hospitality said, “We are thrilled for our new venture with esteemed partner, AWC, in the unveiling of ‘Nobu Bangkok’—the world’s highest Nobu restaurant on the iconic ‘EA Rooftop at The Empire’ amidst vibrant and dynamic capital city of Bangkok with rich cultures and treasured traditions. All global food enthusiasts can take the ultimate pleasure of savoring Chef Nobu’s renowned dishes while enjoying a diverse experience from the stunning setting, dining in private ambiance, sipping drinks at the rooftop bar, or hosting memorable gatherings while overlooking the cityscape and the winding Chao Phraya River. We hope our guests will find this experience truly like no other, and we look forward to bringing many more exciting projects in the future.”

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), with the commitment to strengthening Thailand as a global sustainable tourism destination by creating ‘EA’ Rooftop at The Empire as the new largest lifestyle rooftop landmark of Thailand said, “We are delighted to this partnership with our global partner Nobu in continuing the legendary experience by opening ‘Nobu Bangkok’ at ‘EA’ Rooftop at The Empire today. Together, we aim to create ‘EA’ as a global culinary lifestyle destination, featuring an exceptional atmosphere and distinctive design, set against the backdrop of Bangkok’s breathtaking 360-degree views. With exclusive dishes specially curated by Chef Nobu for this occasion, every moment promises visitors a memorable experience, from global events to a spectacular wedding, or a private party, as well as a product launch that will impress all guests. AWC believes that the opening of ‘Nobu Bangkok’ will be the major highlight for ‘EA’ project that will become a part of Bangkok’s journey toward a premier global destination for gastronomy and sustainable tourism.”

“Nobu Bangkok” is a masterpiece of design, crafted by Rockwell Group, the world-renowned architecture and design firm from New York City. Inspired by Bangkok’s natural and urban landscapes, the design concept references three distinctives of Urban, River and Mountain from the map of Thailand. The interior and decoration blends Thailand’s artisanal techniques with traditional Japanese original arts together with alluring golden shades ambience. Every detail is meticulously crafted to reflect Bangkok’s vibrant culture and Nobu’s culinary innovation. The 57th floor offers intimate dining with Japanese and Thai tearoom-inspired spaces and an outdoor terrace for hosting events. The 58th floor features a glowing onyx sushi bar and a mirrored ceiling, meanwhile Nobu Rooftop Bar stuns with infinity pools, a monumental arch, and a boomerang-shaped bar.

The menu at Nobu Bangkok blends traditional Japanese ingredients and techniques with Peruvian flavors, inspired by Chef Nobu’s time working in Peru. The result is a unique Japanese dining experience, featuring exquisite signature dishes like Black Cod Miso, Yellowtail Jalapeño, and Toro Tartare. These dishes evoke Chef Nobu’s extensive culinary journey and his signature style.

Experience the unparalleled dining experience of “Nobu Bangkok,” the world’s highest Nobu restaurant, located on the rooftop of “EA” Rooftop at The Empire, a new landmark in the heart of Bangkok. This new luxurious destination offers breathtaking views of the Chao Phraya River, setting the stage for an unparalleled dining experience. It is now officially open, inviting you to experience the magic of Nobu Bangkok.

About Asset World Corp Public Company Limited
Asset World Corp Public Company Limited (AWC) is Thailand’s leading integrated lifestyle real estate group and a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces.  Driven by the philosophy of “Building a Better Future,” AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, InterContinental, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, Phenix, and Tawanna Bangkapi, and 2) Commercial buildings including the famous ‘The Empire’ and Athenee Tower located in Bangkok’s central business district. AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the reConcept, The GALLERY and other projects.

Source